VISION
Becoming a center of excellence and thereby inculcating positive human values through language & literature.
MISSION
- To inculcate among students and young scholars the importance of Urdu as national language of Pakistan and its role in promoting national ideology.
- To enhance the skill of communication thought writing & speaking among the students and to encourage them in participating research and analytical studies of socio-cultural, subjects.
- To teach other Pakistani (Sindhi, Pashto, Punjabi, Balochi & Kashmiri) Classical Poets through Urdu for national solidarity and unity.
- To organize conferences, workshops and symposium to bridge the gap among the different linguists and literary intellectuals of nation and the world.
